Marlboro brand history

Marlboro is the cig brand made by PMI since 1924. The brand appears to be one of the most noted cigarette brands in the world thanks to its lively advertising campaign as well as considerable racing sponsoring. Many smokers believe this brand to be the first-class cigarettes owing to the their intense and gorgeous savor. So without regard to the cig price Marlboro smokers are rather loyal to their label.

Marlboro brand is the example and the fable of marketing. This ciggie brand is mentioned as an example when discussing the outcome of effective changing the image of the brand. Fancy slim women's ciggies in a pure white soft bundle changed to tough cigarettes in solid cover destined for steadfast as well as strict people.

The company tale begins in the middle of the 19th century, when Philip Morris, a British seller of tobacco, had opened his own tobacco plant in London and in 1924 the very brand emerged. The ciggies were destined for self-confident as well as well-to-do ladies. Ciggie filter was of a red color, which was made for the ladies' lipstick not to leave red traces on the cig cover. That time the label was so womanish, fine and... The product didn't sell well. Fifties of the twentieth century were marked for the label with inferior sales in the United States of America - they accounted for only 0. 25 of the whole tobacco sales. That decade scientific reports concerning lung cancer and smoking came into existence and the sales of the entire tobacco industry went down drastically. And then the decision to reactivate the trademark was made. The brand creators made up their minds to set gentlemen the target group of the trademark setting these ciggies as the token of adventures, peril as well as manhood. Cowboys, airmen, sportsmen as well as mariners were the principal figures of the stylish advertisement actions. For 1 year only the sales of Marlboro ciggies flew up more then 10 times.

Since 1964 it was determined to keep only Marlboro Cowboy of the total number of Marlboro people and the cowboy of Marlboro was moved to a tough and picturesque unreal Marlboro Country. By 1972, the brand had been the most well-known ciggies worldwide and has taken up this place for most of the subsequent years. In 1993 the company was the most expensive trademark in the foreign market of consumer goods with the market value of 39. 5 billion green-backs.

Now cigarettes of this brand keep the leading place of the top-15 of the most well-known ciggie brands of the world and the sales of Marlboro brand are persistently growing every year.

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